About Us

At Honeywick, our top priority is to make you successful.

Collaborative consultation is at the heart of our approach. We’ll work closely with you to understand your unique challenges and opportunities. Working as an extension of your team, we’ll provide you with great websites, custom software, website hosting and effective web marketing, at affordable prices, and with the highest level of service.

When it comes to software development and web marketing, we know you have plenty of choices. If you are looking for a professional and experienced software firm that understands business and technology, give us a call. We’d love the opportunity to talk with you.

The Team

We are a passionate and happy group of coffee-drinking technophiles, avid readers, research geeks, early birds and night owls, sticklers for good writing, data junkies and champions of small business.

Diane Watts-Roy

CEO, Partner

Diane is a research and analytics professional with a PhD in Sociology whose focus, vision and drive have culminated in the launch of a different kind of software firm.

Jeff Watts-Roy


With over 15 years of enterprise-level information technology experience, including software architect at a Fortune 100 company, Jeff believes the simple solution is the best solution.

John "Ant" Fernando

Chief Designer

Master of all things creative, Antony is a digital artist and the guiding force of Honeywick's innovative approaches to responsive web sites and web marketing.

Cat Louis

Art Director

Cat (meow) lives and breathes all things creative. Design, Illustration, Interpretive Dance. Why not? She’s a color connoisseur, a font savant, and a dynamo of design-amo. She enjoys finding fresh and innovative approaches to creative projects, being a #girlboss of branding, and fighting the good fight against comic sans.

Samantha Starr Elwood

Project Manager / Client Relations

While holding a BA in Creative Writing, Samantha struggles with writing bios. Blessed with a flattering personality and penchant for problem solving, project management and client relations come easy. In her free time, Samantha enjoys writing, hiking, and wine “tasting”.

Chirag Baraliya

IT Professional/Developer

A lover of songs, singing or listening, whether they are in Gujarati, English, Hindi, Marathi, or Klingon. A tech savvy coder with advanced degrees, Chirag is a key player and a programming wiz who puts a capital "D" in Diligence and capital "Q" in Quality--he is the James Bond of .NET.

Ashley Striegel

Digital Content Creator

Ashley has a passion for helping small businesses grow and driving community engagement. She is a writer at heart, a driven self-starter, versatile creator and story teller. Outside of work, you’ll most likely catch her knee deep in a puzzle, book in hand and burrito in mouth.

Celina Roberts

Programmer/WordPress Expert

Celina has built many amazing websites based on the powerful WordPress publishing platform. Her focus is on creating a website for our clients that puts them in control of their websites. Celina is also a Google AdWords certified marketing professional and Search Engine Optimization expert and is fluent in PHP, MySQL, JavaScript and CSS.

Conor Higgins

Web Project Manager

Conor comes to Honeywick from the museum field with experience in administrative coordination, diversity and inclusion work. He holds a B.A. in Linguistics with a minor in Gender, Sexuality, and Women’s Studies from the College of William & Mary. As the Web Project Manager at Honeywick, Conor fosters strong team and client relationships and keeps web development projects on track. He has a knack for identifying and supporting team members’ strengths and enjoys helping clients turn a vision into reality.

Sally Evans

Chief Voice Officer

A voice over artist in both Louisville and Lexington, Sally is fascinated with presenting information to others in a captivating way. With singer/songwriter and radio experience along with a background in marketing, she has a knack for bringing a unique, versatile skill set to your project so that others can't help but turn and take notice! Hear Sally.

Hear Sally!

Virtual IT Louisville
Virtual IT Louisville
Virtual IT Louisville